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Newsletters>
SPRING 2008
February 25, 2008
Oscar de la Renta Cynthia Nellis, Spring Fashion Trends Wish You Wore Something Else? Don't Let Your Clothes Embarrass You! Silk fashion Huge Selection. Compare Prices. Find fashion shoes Runway: Blooms are a perennial spring fave, but this season they come in fun sizes and colors. Reality: To look modern, you need to pass on the ditsy little prints and go for something bright and bold, like hot pink or bright blue; graphic black and white floral prints are great, too. Floral embellisments don't have to just be in a print; look for flower embellishment, tone-on-tone embroidery and accessories, too. 7 Secrets of Highly Successful Sale Shoppers The golden rule of smart shoppers is to maximize each purchase. That doesn't always mean getting the best price, but getting the best price for what you really want. Find out more secrets of highly successful sale shoppers. Off-Season Reaps Best Deals The best shoppers know to scour sale racks for short sleeves in November, wool sweaters in April, bathing suits in September. What you give up in selection, you make up for in spectacular savings (75-90% off isn't uncommon). Learn Sale Lingo An experienced shopper can distinguish a promotion from a clearance, a two-for-one from a buy-one-get-one-half-off. She knows that sometimes something as simple as free shipping may add up to big savings, while 50% off on something she doesn't need is a waste of money. Make Friends With Sales Staff A great salesperson is a serious shopper's best friend.Not only will sales people tell you about upcoming sales, some -- especially at boutiques -- may even hold merchandise a day or two to give you time to take advantage of the sale. End-of-Season Gives Best Selection You'll save big -- 40% and up is common -- and get to shop from choice pieces if you shop immediately after the season. The day after Christmas is famous for yielding great sales on decorations, but did you know that retailers slash prices on clothing for that day, too? Invest in Classics The most fashiony items will always be enticing when they are on sale, but remember that even the cutest trends have a short life cycle. If you want to get more than a few months' wear out of your purchase, stick with the classics. End-of-season sales yield great buys on pieces you'll wear for years, from cashmere sweaters to wool blazers to leather pumps. Don't be Tempted by Odds and Ends An embroidered skirt in teal from a big ticket designer at 70% off. Sounds impressive, but successful sale shoppers know that picking around in the odds and ends can be a disaster. If you don't have something in your closet to go with the item or if you really don't need it (or worse, if you don't love it and are just buying the brand) it's a waste of money. Beware Coupons and Buy-One-Get-One-Half-Price Retailers often put stipulations on coupons, such as requiring you to buy a certain amount before they take a discount (e.g. $10 off $50 or more). It sounds like a deal, but that example only amounts to a measly 20% discount. Select shoppers know they only save about 25% when they buy-one-get-one-half-price (ex: you pay $50 for one item, $25 for the next: Total of $75 on what would have been $100 purchase, thereby only saving 25%). reprinted from 7 Secrets of Highly Successful Sale Shoppers by Cynthia Nellis, Your Guide to Women's Fashion.
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